Stop Paying Twice: Eliminate Search Cannibalisation & Maximise ROI
Are you wasting ad spend by paying for traffic you could be getting for free?
Search cannibalisation is a silent budget killer, where your paid ads and organic listings compete for the same search terms, driving up costs and muddying your performance data.
In today’s competitive search landscape, simply bidding on high-intent keywords isn’t enough.
You need to make sure your SEO and PPC efforts are working together, not against each other.
That’s exactly what this webinar will help you solve.
Join us for an exclusive 30-minute session where we’ll dive into the actionable strategies for eliminating search cannibalisation and maximising your ROI.
Whether you're running campaigns in-house or for clients, this is your chance to learn how to spot the overlap, fix inefficiencies, and drive more results from your existing budget.
We’re bringing in Chris Ridley, Head of Paid Media at Evoluted, who recently presented on this topic at BrightonSEO and HeroConf UK, where it struck a major chord with marketers. Now, we’re giving you direct access to the same expert framework and insights.
What we’ll cover in this session:
Whether you’re a PPC manager, SEO lead, agency owner, or in-house marketer, this webinar is packed with insights that can sharpen your search strategy and directly improve your return on ad spend.
You can view this webinar from your computer, tablet or mobile phone.
Search cannibalisation is a silent budget killer, where your paid ads and organic listings compete for the same search terms, driving up costs and muddying your performance data.
In today’s competitive search landscape, simply bidding on high-intent keywords isn’t enough.
You need to make sure your SEO and PPC efforts are working together, not against each other.
That’s exactly what this webinar will help you solve.
Join us for an exclusive 30-minute session where we’ll dive into the actionable strategies for eliminating search cannibalisation and maximising your ROI.
Whether you're running campaigns in-house or for clients, this is your chance to learn how to spot the overlap, fix inefficiencies, and drive more results from your existing budget.
We’re bringing in Chris Ridley, Head of Paid Media at Evoluted, who recently presented on this topic at BrightonSEO and HeroConf UK, where it struck a major chord with marketers. Now, we’re giving you direct access to the same expert framework and insights.
What we’ll cover in this session:
- What search cannibalisation looks like in real-life campaigns, and how to detect it
- The hidden ways your PPC campaigns might be competing with organic listings
- A simple yet powerful audit framework to uncover overlap and wasted spend
- How to decide when to pull back on PPC and when to double down
- Aligning your SEO and PPC teams for better coordination and long-term growth
- The impact of Performance Max and AI automation on cannibalisation, and how to stay in control
- Real results from brands who cleaned up their search strategy and saw measurable ROI improvements
Whether you’re a PPC manager, SEO lead, agency owner, or in-house marketer, this webinar is packed with insights that can sharpen your search strategy and directly improve your return on ad spend.
You can view this webinar from your computer, tablet or mobile phone.